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Research companies with an agent

You have a table of 40 target companies and need each one enriched: what they do, where they operate, anything newsworthy. Instead of searching by hand, you add a column that researches the internet for every row, watch the agents work, check the sources, and then give your team an agent that researches the same way in chat.

What you need: a table with a company-name column, edit access to it, and a paid plan with credits. Web research spends credits per search and per page read.

Step 1: Add a research column

  1. Click Add column and name it, for example What they do.
  2. Under Field type, pick Ask the AI from AI fields.
  3. Write the prompt and mention the company column with @:
In two sentences: what does @Company do, and in which countries does it operate? Use the company's own website and recent news.
  1. Set Data source to Internet: each row gets a live web search.
  2. Leave Search method on Auto, or pick a deeper one for hard questions (see Web research).
  3. Click Create.

Add more columns the same way, for example Employees (approx.) as a Number column filled by AI, or Latest news with Freshness set to Past month.

Step 2: Try it on a few rows

Click Run AI. Run AI on this table? shows the estimate and your balance before anything runs. A run processes the first 10 rows and stops, so you can read the answers before paying for the whole table (see Columns and AI).

While cells run, the grid shows Searching the web… and the number of sources found. The ring in the toolbar ("Processing: 40% done. Click to watch the agents work.") opens Agent activity, where each run shows Queued, Running, Done, Failed, Stopped or Budget reached, and Stop this run stops one.

Step 3: Check the sources

Right-click a cell and choose View details. Web sources lists the pages the value came from, with the query that was searched; Why this value explains the answer.

  • Approve or Reject each value you check.
  • Edit value corrects one by hand; Lock keeps it as ground truth.
  • Refine reruns one cell with an extra instruction, for example only count employees in Poland.

Step 4: Run the whole table

When the first answers look right, click Process the rest. Each processed row runs its own web search, so the estimate grows with the number of rows. The real cost of every cell is in its details and on Settings, Usage (see Credits and usage).

Step 5: Give your team a research agent

For questions that do not fit a column, build an agent on the Agents page:

  1. Click New agent, or describe it in one sentence and let AI write the rest.
  2. Under General, name it, for example Company researcher; under Instructions, write how it researches and how it should phrase findings; under Access, limit it to this project if you like.
  3. Save it. Anyone can then pick it in Chat and ask, for example:
Compare the three companies in rows 4 to 6: what they sell, their size and their latest news.

The agent answers in chat with its sources, and can add what it finds to the table when you ask it to (see Agents).

Where to go next